offer
offer

Get Upto

55% OFF

-Coupon Code-

NEW25

offer
offer

Use Our Seasonal Offers!

Claim Now

4500+ Experts Writer

Over my work period at Global Assignment Help Australia, I have interacted with the students and helped them overcome their academic writing problems. I have been able to successfully deliver academic documents related to Brand Management that have fetched outstanding grades. I aim to assist the students in the most complex topics related to this subject and provide them with the best possible guidance on the same. I can work on any topic related to this field. Some of the crucial disciplines of Brand Management that I have covered till now are Strategic Brand Management, Branding Design, Integrated Marketing Communications, Global Marketing Management, Market Research and Data Analysis, Management of Change, Management for Sustainability and many others. Hire me to score top grades in your academic work.

Ranko Karl

Ranko Karl

Orders in Progress - 64

Orders Finished - 2134

Hire Now

I am a full-time academic writer and take immense pride in being associated with Global Assignment Help Australia. My in-depth subject knowledge and excellent writing skills have made several Aussie students trust my ability to prepare high-scoring assignments on the different topics of PHP. I am frequently asked to write on a wide range of topics, such as Algorithms and Data Structures, Database Operations, OOPS Concept, Sessions in PHP, Routing, Controllers, PHP Arrays, Strings, File Inclusion, Files & I/O, etc. I can proficiently write on any topic no matter how tricky it is. Hire me to get the topmost grades in your college project of PHP.

Aaron Cook

Aaron Cook

Orders in Progress - 46

Orders Finished - 495

Hire Now

I have been working as an academic writer in Strategic Management for more than four years. Over time, at Global Assignment Help Australia, I have written academic papers on the topics such as Corporate Entrepreneurship, Strategic Consultancy, Strategy Implementation, SWOT analysis, Corporate strategy and portfolio theory, Industry structure and profitability, Generic competitive strategies, and so forth. No matter how difficult the concept is, I will provide you with top-scoring assignment on the same within the stipulated period of time. If you need writing assistance in this subject, then you can consult me right away."

Joyl Blake

Joyl Blake

Orders in Progress - 61

Orders Finished - 1654

Hire Now

I am a certified academic writer in Strategy Management and is working with Global Assignment Help Australia to provide academic writing assistance to the students. I have been successful in delivering numerous high-quality research papers, assignments, reports and term papers to the college students on various topics like Globalization and the virtual firm, Internet and information availability, Strategy as adapting to change and as operational excellence, Quality Re-engineering, Perspectives on strategy, Strategy as problem solving, Creative vs analytic approaches, Non-strategic management, and many more. Also, my professional experience helps me to keep myself updated of the new researches in this field. The students can approach me for taking writing assistance on any topic related to this area.

Daniella Jospeh

Daniella Jospeh

Orders in Progress - 46

Orders Finished - 2411

Hire Now

Affordable Prices

Top Grades at Cheap Rates!

    Prices Starts From
    USD 7.19
    Offer Discount 25 % Off
    USD7.19

    Get upto 51% OFF on Your First Order !

    Prices Starts From

    USD 7.19

    Amazing Features We Offer

    24*7 Help Service

    100% Satisfaction

    No Privacy Infringement

    Super-fast Services

    Subject Experts

    Professional Documents

    Value and Importance of Acknowledging Consumers Needs | Hotel Holiday inn

    University: Docklands Academy

    • Unit No: 2
    • Level: Undergraduate/College
    • Pages: 5 / Words 1263
    • Paper Type: Assignment
    • Course Code: MS3056
    • Downloads: 1339
    Question :

    This assessment will cover the following questions:

    • Evaluate the needs and expectations of market segments for the hotel service industry.
    • Generate the customer experience map to create business opportunities and optimise relevant customer touch points.
    • Hotel Holiday inn is a UK based hotel chain. Explain the value and generate importance of understanding the needs, wants and preferences of target customer groups for Hotel Holiday inn.
    Answer :

    INTRODUCTION

    The hospitality industry is the broad category of various fields in service industry which includes the lodging, F&B, event planning, accommodation and many more. Respective report is based on the Hotel Holiday inn which is an British Owned American brand of hotels. Respective report is based on the value and importance of acknowledging consumers needs and wants. Further it includes factors drive and influence consumer engagement. At last it includes the consumer experience map with customer touch points to enhance customer base positively.

    TASK 1 (The value and importance of understanding needs and preferences of target customer group for hospitality services)

    P1 Elaborate significance of understanding the consumer needs and wants of target audience in service industry

    For an organisation it is very essential to access the consumers needs and wants appropriately to provide great experience to them. In hospitality industry market segmentation is very much important that helps to divide people in different groups with similar needs and common buying behaviour (Barker, 2020). Respective basis helps to target segment to use appropriate marketing activities. The target market of Hotel holiday inn is the people who belong from the higher income group and always prefer innovation, technological advancement in services. They use market segmentation to serve the specified people in best manner. By dividing consumers on the basis of age, interest and purchasing power to provides services in the best manner.

    By using different ways to profiled consumers as per the consumers needs and wants to offer services appropriately. So in the induction training pack it has to be instructed to use STP in order to choose consumer base to serve in best manner (Cheu, 2019).

    With the help of STP model Hotel Holiday inn can be able to offer services as per the consumer needs that are as follows:

    Prospective Customers

    Needs,wants and preferences

    Young Adults

    Fusion food, Bars and drinks, Good facility of staying, Wifi and music with arrangement of dance.

    Families

    Worth ful arrangements and facilities as per money offered, comfortable facility of staying and transportation, healthy food and valet parking.

    Business/ Premium Class

    For high profile consumer base they always demand the highly technological advance products such as digital check in and check out, luxury services and food, visualisation effects and many more.

    P2 Explore various factors which influence consumer engagement in regards of different target customer group

    For an organisation consumer engagement plays very much important role to serve them in best manner (Grobman and Caughey, 2019). In context of Hotel Holiday inn they use different ways and strategies to connect with differ class of people.

    Discount packages and use of social media:

    In context of Hotel Holiday inn to engage with young people and economy class people provide discount packages as money matters for them. To acknowledge interest and choices they track youngsters on their social media to serve them accordingly. By providing discount vouchers enchant consumer attraction p

    Amazing Discount

    UPTO55% OFF

    Subscribe now for More Exciting Offers + Freebies

    Download Full Sample

    Cite This Work

    To export references to this Sample, select the desired referencing style below:

    Students sometimes cannot express their inability to work on assignments and wonder, "Who will do my assignment?" To help them understand the complexities of writing, we are providing "samples" on various subjects. Also, we have experienced assignment writers who can provide the best and affordable assignment writing services, essay writing services, dissertation writing services, and so on. Thus, don't wait any longer! Place your order now to take advantage of discounted deals and offers.

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance